Social Media Strategy
The social media strategy plan was realized for an Italian street food company - DON, Vera Pizza Fritta Napoletana - directly connected with the culinary parthenopean tradition. The plan aims to increase following and engagement rate with the already existing community. After analyzing current efforts, different activities have been identified in order to reach planned goals and a specific reporting method has been set in order to measure future growth and engagement through a set of KPIs and diagnostics.