Advertising
This on paper advertisement was realized with the aim of promoting APCO Worldwide within the Italian market. It was published on an Italian communication magazine - Comunicazione Italiana - in May 2017. The combination of traditional and digital marketing tools made possible to give readers an overview of APCO's activities. Through a QR code, it was possible to share one of APCO's best case related to eBay and how it helped SMBs to raise money after the hearthquake in Aquila (Italy).